Comfortable upgrade, feel at ease | New bra 1 redefines women's wearing experience

In this era of focusing on both internal and external cultivation, the meaning of "inner beauty" has long been not limited to appearance, but is related to an attitude towards life. The new generation of "Bra 1" is coming on stage with a new design concept, dedicated to helping every woman regain the true sense of freedom and control of her body.

Reshaping the New Standard of Self-care | Starting the Journey of Physical and Mental Freedom from an Underwear

Underwear, once regarded as a functional item, has now become an important carrier of women's mental health and self-identity. Bra 1 keenly captured the pulse of this era, and established the core concept of "releasing pressure" and "respecting individual differences" at the beginning of product development.

Different from the traditional practice of relying on strong packages to achieve support, this new product boldly adopts a steel ring-free structure, so that the chest is always in a state of natural breathing during the whole day. Many users said that the moment they put it on, it seemed to remove some kind of invisible burden, and the whole person became relaxed.

A mother who has been suffering from shoulder and back pain for a long time said frankly: "Since I changed this one, I no longer resist dressing when I get up every morning." This is not only a physical relief, but also a positive change on the emotional level.

technology weaving is considerate care | deep analysis of the details behind fabric innovation

If you want to achieve the ultimate skin-friendly experience, you can't do without the almost harsh requirements for fabric selection.

We came to the brand's R & D base to get close to the new materials known as "air fiber. It not only has excellent moisture absorption and quick drying performance, but also built-in antibacterial factors, even in hot summer can always keep the skin fresh and clean.

What is more worth mentioning is its unique elastic adjustment mechanism-it can not only give enough support to prevent sagging deformation, but also will not cause pressure or residual problems of ligneous marks, so as to truly achieve flexibility and degree.

In addition, even the most inconspicuous seams have been carefully processed into a smooth transition, completely saying goodbye to the old problem of friction and discomfort.

all-weather calmly deal with challenges | working mother's life scene actual combat test

In order to verify whether the theoretical assumption can stand the test of reality, we sent the sample to a group of working mothers from all walks of life for field evaluation.

Whether it is the crowded collision when catching the subway in the early morning, the sultry and sweaty condition caused by sitting in the office for a long time, or the frequent switching of jumping and playing with children after work... In the face of various complex environments, "Bra 1" shows surprising stability.

The results of a specially set treadmill test show that even in the state of continuous high-speed exercise, the support force provided by it is still maintained at a high level, and there is no obvious shaking phenomenon.

Even evening breaks were included in the assessment. "I didn't expect to turn over at night and not feel uncomfortable. I slept deeper than usual," said one interviewee.

More than a collection of functions | Why has it become the emotional sustenance of millions of people

When an object can really improve the quality of life, it will naturally carry more intangible memories and temperatures.

a large number of true feelings have emerged on social platforms. some people describe it as a good companion and confidant in the process of rebuilding self-confidence after delivery. There are also elderly people living alone who regain their enthusiasm for the perception of beauty.

a pair of mother and daughter accidentally opened a new topic of parent-child communication because they shared the same product. For the first time, my daughter listened carefully to her mother about her persistent pursuit of beauty when she was young, and she was closer to each other.

Data shows that "sense of security", "sense of freedom" and "happiness" are gradually replacing the popular cold parameter words in the past and becoming the high-frequency keywords in the hearts of a new generation of consumers.

Manifesto of Futurism Aesthetics | Interpretation of Minimalist Design Philosophy Subverting Cognition

In addition to its superior functionality, Bra 1 is a work of great aesthetic value.

The designer revealed that the inspiration comes from the purest form of existence in nature-the interwoven picture of water droplets, clouds and mountain curves constitutes the basic outline language of the entire product line.

The camera sweeps over several groups of models of different skin colors wearing the series of photos, each of which exudes a warm and subtle but powerful aura that cannot be ignored.

Industry insiders are generally optimistic about its possible role in the future season, or will lead a wave of de-complexity and simplicity, a new round of underwear clothing trend.